Success of Paid Search
Engines
- Twenty-eight percent
of consumers go to a search engine and
enter the type of product they're looking
for, while only five percent go to the
shopping channel of a search engine
- Paid search engines
are faring well during the soft online
ad market because they are among the few
that have successfully aligned the needs
of both consumers and marketers.
- Paid search placement
models are succeeding because consumers
are finding relevant listings much faster
on paid search engines, while advertisers
are only paying for qualified lead traffic
on a per-click basis.
|
Source:
Jupiter Media Metrix, July 30, 2001
"Paid Search Engines Picking Up Slack
for Depressed Online Ad Market"
|
- GoTo kicks back an
average of 67 percent of revenue to the
sites that display its listings.
- In the first quarter,
GoTo collected payments for 314 million
mouse clicks by users on its results,
up from 88 million in the 2000 quarter.
- GoTo has 42,000 advertisers,
up from 25,000 in its 2000 first quarter.
|
Source:
New York Times, June 4, 2001
"Paid Placement Is Catching On in Web
Searches" by Saul Hansell |
Decline
of Other Forms of Online Advertising
- Over 70 percent of
unique visitors leave pop-under ad windows
in less than 20 seconds.
- The cheap and limitless
inventory that pop-under ads depend on
will disappear at high-traffic sites within
six to nine months.
|
Source:
Jupiter Media Metrix, July 26, 2001
"Pop-Under Ads Build Brand Awareness
At The Expense Of Brand Affinity, Reports
Jupiter Media Metrix" |
General
Online Marketing
- Return on investment
(ROI) from online advertising is at least
25 percent to 35 percent higher than most
marketers believe.
|
Source:
Jupiter Media Metrix, June 25, 2001
"Quantifying Online Branding Shows That
Online Advertising's Return On Investment
Can Be 25-35 Percent Higher Than Most Marketers
Believe, Reports Jupiter Media Metrix" |
